EXECUTIVE SUMMARY
User’s Company is a standard palm oil processing business that will be based Port-Harcourt Rivers state, Nigeria. We are registered under Nigeria Corporate Affairs Commission (CAC). Although we intend starting out a small-scale business by purchasing Palm kernel form framers, but that will not stop us from maximizing our potential in the palm oil processing line of business.
We hope to grow the business form purchasing palm kernel from farmers to owning our palm tree plantation and exporting palm oil to other countries in Africa and the world at large where people consume palm oil or make use of palm oil for the production of soap or body cream etc.
- Company Ownership:
User’s Company is an Agro-processing industry with the aim of making quality and hygienically packaged palm oil for households and industries both within and outside Nigeria. The company will be owned by User’s Name and her immediate family members. The business will be fully and single handedly financed by User’s Name and her immediate family members.
Before starting User’s Company, User’s Name has worked with some of the leading manufacturing firms in Nigeria;
Location of the Company:
The company will be located at Ogbogoro in Obio/Akpor Local Government Area of Rivers state, Nigeria. Ogbogoro is a rural agrarian community with good access road is about 7km to Obio/Akpor Market “a ready market for our products”.
OUR VISION STATEMENT
Our Vision is to become one of the leading distributors of palm oil, not just in Nigeria but also on the global stage.
And to also provide product support to all major manufacturers of palm oil as well as providing product service to all oil customers throughout the country.
OUR MISSION STATEMENT
Our mission is how we go about actualizing our vision, which can be achieved by creating staffing services throughout the regions, to User’s Company to not only provide product services, but also provide manpower to Customers who do not want yearly contracts. The objective is to get involved in every aspect of product service and support allowing us to thrive in an ever-changing, rapidly-developing business sector.
PRODUCTS AND SERVICES
Our products include high quality packaged and unique palm oil. Palm oil is a yellow butter like oil derived from the fruit of the oil palm and used as an edible fat and for making soap, candles, etc. palm oil is considered to be one of the healthy and vitamin packaged oils that are highly suitable for cooking. In Nigeria palm oil are used for several for several delicacies.
- Product Uniqueness
Contrary to what is obtainable in the market, our products will be hygienically processed and packaged in branded rubber making it unique.
- Market Penetration
In order to send our products to the market, first we will identify distributors in Rivers state. Then we will start offering them 5% discounts reward for their total monthly purchases and with time we will extend to the other states.
OUR BUSINESS STRUCTURE
User’s Company is a commercial palm oil firm that intends starting small in Port Harcourt, but hopes to grow big in order to compete favorably with leading commercial cassava farms in the commercial farming industry both in the Nigeria and on a global stage.
We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands in and around Nigeria.
User’s Company, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).
In view of the above User’s Company, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer (Owner)
- Palm Oil Processing Plant Manager
- Human Resources and Admin Manager
- Sales and Marketing Officer
- Accountants / Cashiers
- Palm Oil Processing Plant Casual Workers
- Truck Drivers / Palm Oil Wholesale Distributors
- Customer Service Executives
MARKET ANALYSIS
- Market Trends
It is common trend in the palm oil processing line of business to find palm oil processing companies positioning their business in locations and communities where they can easily have access to fresh and cheap palm kernels. If you make the mistake of positioning this type of business in a location where you would have to travel a distance before you can access palm kernels in commercial quantities, then you would have to struggle to make profits and maintain your overhead and logistics.
So also, another trend in this line of business is that most registered and well-organized palm oil processing companies look beyond the market within their locations or even Nigeria; they are involved in packaging and exporting palm oil to communities abroad with robust Nigerian cum African communities.
Lastly, in the bid to stay afloat and continue to make profits from this line of business, most standard businesses that are into palm oil processing tend to work hard to ensure that they own their own palm tree plantation. With that, it is easier for them to maximize profits and grow the business.
- Our Target Market
When it comes to retailing processed palm oil, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who make use of palm oil for cooking and also all those who make use of palm oil as raw material in the cottage industry.
One thing is certain; there are no restriction to the demographic and psychographics composition of the target market for oil in Nigeria. This goes to show that the target market for palm oil is wide and far reaching, you can create your own make niche yourself to serve a specific purpose.
In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in retailing and wholesale distribution cum exporting of palm oil to the following groups of people:
- Households who make use of palm oil for cooking
- Restaurants and canteens that make use of palm oil for cooking
- Small scale businesses that make use of palm oil as part of their raw material.
Our Competitive Advantage
First and foremost, the fact that anybody with a business cum retailing skills can decide to start palm oil processing business means that the business is open to all and sundry hence it is expected that there will be high – level competition in the industry. There is hardly any busy community where palm trees can easily be cultivated that you won’t find several oil processing businesses especially on a small-scale level.
As a standard palm oil processing business, we know that gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. And even if you are successful at first, new competitors could enter your market at any time to steal your regular customers. Hence, we will not hesitate to adopt successful and workable strategies from our competitors.
We are going to be one of the very few palm oil processing companies in Port-Harcourt, Rivers State that will also engage in wholesale distribution of palm oil all across Nigeria and also export palm oil to other countries of the world.
Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. Our large and robust distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.
One thing is certain, we will ensure that in future, we own our palm tree plantations all across states in the southern part of Nigeria where palm trees can easily be cultivated. With that our brand will be well communicated and accepted nationally.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups palm oil processing companies) in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.