Poultry meat retail Business Plan

Users Farm business enterprise is a business in the production of poultry meat through raising of poultry birds with focus on broiler producer.

  1. Relevance of Users Farm

The Users Farm business enterprise is conceived upon a  growing scarcity of matured non frozen poultry meat and the need for making Chicken meat readily available in a semi densely populated Choba community  in Obio Akpor Local Government Area of Rivers State, With the Population of nearly over 7 million population in Rivers State with an annual growth projection of 2% coupled with the increasing awareness of the health implications of uncontrolled red meat consumption has made the people opt for poultry meat, which is healthier  to consume.

The HC business decide for a start, to focus on broiler production to avoid overcrowding of ideas with limited resources for the mean time. Meaning that in the Future, Users Farm would decide to bring in more ideas in bringing in more ideas to bear its overall growth ambition.

 It is expected that in the first year of production; the farm should be able to produce about 500 tons of Poultry meat and generate more than 3 million as revenue.

 The Business has also decided to collaborate with experts and investors because the business basically involves bringing together all available industrial facilities which a single business might not be able to provide. We have so far engaged Animal Affairs Consult in Port Harcourt, for the supplier of day old chicks, drugs, vaccines, supplements, poultry feeds and equipment (Feeding Trough and water pots).

  1. Objective.

  The Objective of Users Farm business enterprises is to :

  • Ensure steady supply of healthy poultry meat to Populace of Choba Community and it’s environs and to be sold through Obio Akpor Local Government.
  • Grow Income for the Family
  • Adding nutritional value to our customers.
  1. Vision/ Mission Statement.

Users Farm is positioned to be the foremost producer of good and nutritious broiler meat, creator of employment opportunities and wealth for investors. We shall through training and consultation with other experts expand HC to become the leading supply of healthy poultry meat in town.

      The Mission of Users Farm farming business is to build an efficient mechanized poultry farm that is rewarding at the same time. We are looking at a successful poultry farm that is highly developed, maintained and a choice farm to work in at the same time.

    We have researched and engaged in this stream of business to leverage on the enormous opportunities presented by this agric sector, we do that not only for the money but most importantly for the passion to grow the Nigerian economy and provide healthy dieting for our teeming customers. Well it may surprise you that we also advocate healthy living lifestyles.

 Good living coupled with healthy living would surely keep the doctor away. As it can easily be seen our target is not to  be just one  of the leading poultry farms in Nigeria but to be the best national poultry farm to increase food production at an affordable price even though over all as any other company, our goal is also to make profit, we enjoy the fact that we are key players in tackling the problem of food security.

  1. Success Indicator.

With the growing population of nearly over 7 million inhabitants and the increase awareness of the health implications of uncontrolled red meat consumption the populace has opted for poultry meat, which is healthier  to consume. This single factor has spiked  the demand for poultry products and hence we have decide to adjust our production facility and review our business model to meet this increase in demand.

Description of the organization / company.

 The Enterprise is an indigenous Nigerian growin company registered under the Nigerian Corporate Affairs Commission and has its office and operational base in East / West Road, Choba Farm Settlement Reserves East / West Road, Port Harcourt. It presently comprises of 5 highly trained staff with potential for bringing in additional 5 within the First 1 year and 10 more within the following year.

  2.1 Company Ownership.

Hc Enterprises is an L.L.C owned by User’s Name & Co. The L.L.C business Formation has been chosen as a strategic way to shield the User from personal liability. The quest to have a family business where every member of the family would have a stake and also have the opportunity to grow and learn the sense of business was a major contribution to the opening of the Enterprise.

2.2 Startup Plan

  With an estimate of ₦2,000,000 (Two Million Naira only) take off grant, the poultry business will be needing several equipment and tools for the smooth management of the business and they include:

  • A 100 by 50 feet plot of Land in Choba Farm settlement.
  • 5 permanent staff (a CEO, Daily attendants, Farm Manager, Sale Rep) with several ad –hoc staff based on need for takeoff and later grow as the need arises.
  •  Semi – automatic battery cages of good quality will be purchased and installed for the birds.
  • Other major equipment needed for the business are feed (broiler starter mash and broiler finisher mash), day old chicks supplies, different medications and vaccinations.
  • A shop in town will be needed to serve as the warehouse and cold room depot, this helps in reducing the number of people who goes to the farm which in turn reduces the risk of break in security and Bio security.

2.3 Organizational Structure.

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