Medical Equipment Supply Business Plan


Due to the ever-huge demand for health care services, businesses related to the health care field are especially profitable. User Company is located at #12 Eket Avenue, Uyo, Akawa-Ibom State, that will distribute medical equipment devices and soft medical supplies to physicians, consumers, and hospitals in its targeted market.

 The goal of this business is to create long-term contracting and consulting services, providing reduced-cost preventative maintenance, calibration and repair services with quality support personnel. User Company is able to achieve the above-mentioned services by providing reduced-cost support with the same amount of technical skill and proficiency as the big-name companies. The key to gaining clients is to provide excellent service coupled with timely delivery and quality customer service.

User Company is a family business that is owned by Mr. Christopher Iyak and his immediate family members. The business will be fully and single handedly financed by Mr. Christopher and his immediate family members.

Before starting User Company, Mr. Christopher has worked with some of the leading medical firms in Nigeria; She has a degree (B.Sc.) in Biochemistry from University of Calabar, Cross River state, and M.Sc from the same institution.


Our Vision is to become one of the leading distributors of medical equipment devices and soft medical supplies not just in Nigeria but also on the global stage.

And to also provide product support to all major medical equipment manufacturers as well as providing product service to hospitals and clinics throughout the country.


 Our mission is how we go about actualizing our vision, which can be achieved by creating staffing services throughout the regions, to User Company to not only provide product services, but also provide manpower to hospitals who do not want yearly contracts. The objective is to get involved in every aspect of product service and support allowing us to thrive in an ever-changing, rapidly-developing business sector.


User Company will provide contracting and consulting services to hospitals and clinics, as well as provide contracting opportunities to equipment manufacturers to reduce the amount of support personnel required to service major products. The contracting opportunities will be made available to hospitals throughout the southeast region of Nigeria to allow the hospitals to cut down on the costs associated with fully staffing a Bio-Med repair section of the hospital. All preventative maintenance, calibrations and repairs will be completed by User Company with a yearly service contract. Consulting services will also be offered to the same hospitals and clinics when any technical expertise is needed for any major purchases or additions to the respective facilities.

Our product offerings are listed below;

  • Nonelectric medical, surgical, dental and veterinary instruments and apparatus such as syringes, anaesthesia apparatus, blood transfusion equipment, catheters, surgical clamps and medical thermometers, electro medical and electrotherapeutic apparatus, X-ray apparatus
  • Surgical appliances
  • Surgical instruments
  • Dental instruments and supplies
  • Dental laboratories
  • Hospital beds and other specialized hospital furniture
  • Personal safety equipment


User Company do not intend to start a medical equipment retail store business like the usual mom and pop business around the street corner; our intention of starting a medical equipment retail store business is to build a standard and one stop medical equipment retail store outlet in Uyo.

Although our store might not be as big as Federal Medical Centre but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager
  • Human Resources and Admin. Manager
  • Merchandize Manager
  • Sales and Marketing Manager
  • Accountants/Cashiers
  • Sales Agents/Customer Services Executive
  • Cleaners
  • Market Trends

If you are conversant with the medical equipment retail business, you will quite agree that most medical equipment shops usually locate their stores close to medical facilities; it enables them make quick sales. So also, the need to meet up with international best practices and conforming to the regulatory authority will result in revenue growth, but profit margins will stagnate as medical equipment retail stores keep prices low to attract more sales amid growing competition.

A close watch on the medical equipment retail shop business reveals that the industry has indeed done pretty well because of the high demand for latest and efficient medical equipment and instruments.

As part of their marketing strategies, medical equipment retail stores engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

Lastly, in recent time, the medical equipment retail stores landscape has seen tremendous changes in the last 20 years; it has grown from the smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier for a retailer to reach out to a larger market far beyond the areas where their physical retail store is located.

  • Our Target Market

We have positioned our medical equipment retail store to service businesses in the healthcare industry in and around Akwa-Ibom state  and every other location where our retail stores will be located. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of medical equipment and instruments to the following customers;

  • Hospitals
  • Medical laboratories
  • Medical colleges
  • Dental clinics
  • Optical centres
  • Our Competitive Advantage

A close study of the medical equipment retail store reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiff competition and we are well prepared to compete favorably with other leading medical equipment retail stores in Uyo

User Company is launching a standard one stop medical equipment retail store that will become the preferred choice for hospitals and other healthcare facilities in Uyo and every other location where our outlets will be opened. Our store is located in pretty good locations and we have enough parking space that can accommodate over 30 cars per time.

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