EXECUTIVE SUMMARY
Razmaj Nig. Ltd is a sole proprietorship detergent business located in Port Harcourt. We are a small business that combines quality, affordability and profitability as our major pillars. Not only do we seek to achieve these objectives but will also produce environmentally friendly products. Our detergent products are eco-friendly and bio-degradable.
Razmaj Nig. Ltd offers an innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers.
- Location: The company is located at #23 Woji Road, Port Harcourt, Rivers state. Factors considered when choosing our ideal location include;
• Nearness to raw materials.
• Nearness to market.
• Accessibility.
• Conducive power supply.
- The Ingredients used in the manufacturing of detergents are;
sodium tripolyphosphate, caustic soda, sulphonic acid, perfume and water.
And the process is called saponification.
- Our product includes:
- Automotive cleaners;
- Industrial cleaners;
- Degreasers;
- Hand cleaners;
- Odor control;
- Tar remover;
- Concrete cleaners;
- Vehicle wash and wax products.
Razmaj Nig. Ltd products will be used by car washes, churches, food service outlets, hospitals, manufacturing companies, and schools. A number of Razmaj Nig. Ltd Products will be available from retail outlets and any product can be purchased from the company’s secure website.
The safety of cleaning products are of more concern today than ever before. Consumers want to know if the product they are using damages the environment. We are committed to providing safe products that protect the environment.
Ø Company Ownership
Razmaj Nig. Ltd is a family business that is owned by Mr. Zakari and his immediate family members . He has three years of experience in manufacturing sector. He is a student of Criminology and Security Studies Department, Faculty of Social Science of National Open University of Nigeria, Port Harcourt Study Centre, Ozuoba Road, Port Harcourt, Rivers State, Nigeria
VISION STATEMENT
Our vision is to set up a detergent business that reflects our philosophy of providing top quality detergent products. We are starting on a small scale but have the vision of eventually expanding our services to compete favorably with established and reputable detergent brands Build a solid working relationship with all the region’s janitorial companies.
MISSION STATEMENT
Our mission is to become key players in the detergent and soap industry. We seek to build a reputable brand known for quality detergent products. We are not only looking at the Port Harcourt market but seek to expand to cover the states of Nigeria as well as becoming a regional player in detergent making.
Ø Keys to Success
The keys to success in our business are:
- Offering innovative detergent products. This is essential for maintaining the niche market sectors mentioned in the mission statement.
- Reliable and timely deliveries. We must make good on its delivery promises.
- A reliable administration that is ready to serve customers, prepare accurate billing, follow-up on orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.
OUR PRODUCTS/SERVICES
We produce different types of detergents such as powdered detergent mostly used for washing and liquid detergents.
The latter is divided into two major categories that include liquid detergents used for washing of cars and heavy duty vehicles as well as dishwashing detergents. We will also produce disinfectant liquid detergents.
Other services will include the training for interested persons and consultancy services which will all be charged at an affordable fee.
Our product line includes:
- Automotive cleaners;
- Industrial cleaners;
- Degreasers;
- Hand cleaners;
- Odor control;
- Tar remover;
- Concrete cleaners;
- Vehicle wash and wax products.
Our products will be used by car washes, churches, food service outlets, hospitals, manufacturing companies, and schools. A number of our products will be available from retail outlets and any product can be purchased from the company’s secure website.
ORGANIZATIONAL STRUCTURE
Razmaj Nig. Ltd will be responsible for sales and marketing. We will have a Production Manager who will be responsible for the daily manufacturing operation.
Ø Personnel Plan
The personnel of Razmaj Nig. Ltd are as follows:
- Chief Executive Officer (Owner)
- Plant Manager
- Human Resources and Admin Manager
- Merchandize Manager
- Sales and Marketing Manager
- Machine Operators
- Accountants / Cashiers
- Sales Representatives
MARKET ANALYSIS
Ø Our Target Market
Detergents are used for a variety of purposes. These include household use, for car wash, in hotels and restaurants as well in hospitals. Therefore our target market includes families or households, restaurants, carwashes, hotels and hospitals. These market segments constitute a greater part of demands.
Ø Competitive Edge
This is of utmost importance in the world of business. At Razmaj Nig. Ltd, we have weighed our advantages over other businesses. This comes in the form of our deep understanding of the industry;
- Our entire workforce is comprised of people with expertise in different areas of business such as manufacturing, marketing, sales, product development and more.
- An added advantage is our work conditions which are among the best in the industry.
- We have work-friendly environments in addition to attractive remuneration packages.
Ø Sales Strategy
Razmaj Nig. Ltd product are safe and strong cleaning products. Our target customers know that consumers want to use products that do not damage the environment. More importantly, there are no health risk in using our products.
Our products will have three distinct sales approaches:
- For Wholesale Distributors: We will offer the distributors a 20% discount on wholesale purchases for the first three months of operation. We will market our products to the distributors. We believes that distributors will see the advantage of our products for institutions like schools and hospitals.
- For Janitorial Professionals: We will offer janitorial professionals the wholesale price for our products for the first six months of operation. We will market our products to the janitorial firms. We believes that these firms will see the advantage of our products as a cheaper and safer alternative to their current cleaning materials.
- For Consumers: We will offer the consumers prices that are only 5% over wholesale for our products. We will be marketed to consumers through ads in natural living magazines, like Natural Life magazine and Conscious Living magazine.
Ø Sales Forecast
For the first month there will be no sales, as the company will be establishing its operations. We anticipate that sales will grow quickly during the second and third month of operation.