Day care Business Plan


1.0 Executive Summary

1.1 Company Summary

1.2 Service

1.3 Marketing strategy    

1.4 Management summary

1.5 Financial plan

Child Day Care Services Business Plan USER Daycare Center

Executive Summary

  1. Executive Summary

USER Daycare Center aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive early childhood education-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike our competitors, we offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location.

USER Daycare Center is a Sole Proprietor owned by a dedicated Reverend sister  who is an  experienced professional teachers and run by an employed administrator who has 17 years of Executive Management (VP) and Budgeting experience, and extensive experience with budgeting methodologies and strategic planning, including the Balanced Scorecard approach. His advanced degree (and interest) in computer science is the driving force behind our technology component. He will be supported in daily operations by an industry consultant, a campus director, and a VP of educational operations, all with extensive experience in child care fields.

With inflation continuing to rise each year, the typical Nigeria family now requires dual or supplemental incomes. This trend has created a need for quality child care services. The population growth rate in the River State and entire Nigeria is now over 14.6%, leading us to anticipate expanding market potential for this industry in our local area. Price, service, certification and reputation are critical success factors in the child care services industry. USER Daycare will compete well in our market by offering competitive prices, high-quality child care services, and leading-edge educational programs with certified, Center-educated instructors, and by maintaining an excellent reputation with parents and the community we serve.

USER Daycare Center will open for business on January 1, 2020, starting with an initial enrollment of 13 students. We project healthy revenues by the end of the first year, and expect to nearly triple that by the end of 2022. Our biggest operating expenses will be compensation at industry standard rates for our highly-qualified personnel, and rent on our facilities, improved for our purposes during the start-up period. We would like to grow into four campuses, eventually, but growth is planned conservatively, to be financed from existing cash flow as we go. We anticipate a net profit beginning in our second year.

To these ends, we are putting significant investment in the business, and are seeking a matching amount in the form of a loan.


  1. Objectives
  1. Sales increasing to almost double first year sales by the end of Fiscal 2020.
  2. Maintain a high raw gross margin by the end of Fiscal 2021.
  3. Open second campus by the end of Fiscal 2021.
  4. Begin franchise effort by end of Fiscal 2022.

1.2   Mission

“Some of the best years in life are the time spent as a child and later our early childhood education years…” As working adults in a fast paced society, we sometimes forget just how precious and fleeting those years are.

With that in mind, imagine an alternative to traditional infant, day and after school care that not only met your child care needs, but also provided an activity based learning environment that mirrors those used at Centers, universities and vocational Centers around the nation. A Center community of professional care givers with the credentials to not only enhance your child’s early social and motor skills, but to also teach them advanced studies in the arts and sciences found at institutions of higher learning. A early childhood education-based curriculum tailored specifically for children, taught in a fun, nurturing care giving environment.

Now imagine this at a cost less than that of the combination of conventional day care and specific interest based children programs.

USER Daycare Center is a start-up Daycare center exclusively for kids ages 4 months to 5 years and 1st through 5th grades. The Center dedicates its efforts and resources toward ensuring top-rated care giving services coupled with a high-quality activity based learning environment tailored for children in these age groups. The Center will respond to the needs of its parents and students with excellent care-giving and instruction, an advanced curriculum, flexible programs, local community involvement and business partnerships.

The Center has a strong commitment to accessibility and diversity. Its open door policy embraces all who desire to provide a better quality of care, preparedness and education for their children. The Center works to provide affordable, first-class care giving and

education by providing a broad range of integrated programs and services and innovative learning approaches.

The Center is committed to taking a leadership role in child care services, higher learning, community services and promoting cultural diversity. USER Daycare Center directs its activities towards pupils success.

1.3   Keys to Success

The keys to success for MDC are:

Marketing: differentiating MDC’s care giving and educational services from traditional daycare offerings and interest activity programs.

Service quality: care giving and educational programs provided by degreed and certified educators, child care workers, tutors and subject matter industry professionals in a technologically advanced first-class early childhood education environment.

Reputation: maintaining a highly regarded reputation for excellence in care giving, education and community involvement and being the employer of choice in our market for child care and educational talent.

Profitability: controlling costs and managing budgets in accordance with company goals, adhering to strategic business plans for growth and expansion and reinvesting in the business and its employees.

Company Summary

  • Company Summary

USER Daycare Center – The Port Harcourt center will be located in Omachi Estate. Rumuodomaya, Rivers State. The Center will employ six fundamentals that will serve as the driving force for the services offered:

Premier Care Giving Services

An Activity Based, Children Structured Early chyldhood education Curriculum Advanced Technology and Developmental Programs

Trademarked General and “Continuing” Education Mentoring and Tutoring Learning Services

Community Advancement and Involvement

The Port Harcourt center will be located in Omachi Estate. Rumuodomaya, Rivers State a newly constructed, 10 hecters of land and will be developed meeting strict MDC design standards, under close supervision of Rivers state Urban development Authority.

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