COMMUNICATION AND ITS EFFECTS TO TOURISM AS AN INDUSTRY

Abstract

The potential influence of communication on tourism as an industry has attracted considerable interest in academia and industry alike. However, most of the research that has been conducted has been from the customers’ and not from the service provider’s perspective. There is limited research on the methods implemented by hotels for measuring the influence communication have on their respective goals and the different perspectives, namely financial or other, taken into consideration when doing so. By conducting semi-structured interviews with hoteliers in Rivers State, the current research investigates how Rivers hotels measure communication influence on their business goals. The results reveal that marketers in Rivers State do not look at financial figures when using communication marketing, rather consider customer satisfaction, engagement, and brand awareness as the primary Return on Investment.

                    Table of Content                                       

CHAPTER ONE: INTRODUCTION

1. Background to the Study                                                                    
   1. Statement of the Problem                                                                   

1.3 Objective to the Study                                                                       

1.4 Research Questions                                                                           

1.5 Significance of the Study                                                                   

1.6 Statement of the Hypotheses                                                             

1.7 Justification of the Study                                                                   

1.8 Scope of the Study                                                                            

1.9 Definition of Terms                                                                          

CHAPTER TWO: LITERATURE REVIEW

2.0 Introduction                                                                                       

• Conceptual Framework                                                                     

2.1.1 Entrepreneurship                                                                           

2.1.2 Youth Entrepreneurship                                                                 

2.1.3 Importance of youth entrepreneurship                                        

2.1.3 Importance of youth entrepreneurship                                        

• Theoretical Framework                                                                     

2.2.1 Entrepreneurship Education                                                         

2.2.2 Entrepreneurial Characteristics                                                     

2.2.i Achievement motivation                                                                 

2.2.ii Personal Control                                                                           

2.2.iii Self-esteem                                                                                   

2.2.iv Innovation                                                                                     

• Literature on the Subject Matter                                                       

CHAPTER THREE: RESEARCH METHODOLOGY

3.0 Area of Study                                                                                    

3.1 Research Design                                                                               

3.2 Sources of Data                                                                                

3.3 Study of population                                                                         

3.4 Sample Size Determination                                                             

3.5 Sampling Technique and Procedure                                                 

3.6 Instrumentations                                                                              

3.7 Validity                                                                                            

3.8 Reliability                                                                                        

3.9 Procedure for Data Collection and Data Analysis                           

3.10   Limitations of the Study                                                               

CHAPTER FOUR: DATA ANALYSIS, FINDINGS, AND DISCUSSION

• Data Presentation and Interpretation                                                        

4.2 Test of Hypothesis                                                                            

4.2.1 Testing of Hypothesis One                                                                                        

4.2.2 Testing of Hypothesis Two                                                            

4.2.3 Testing of Hypothesis Three                                                         

4.3 Discussion of the Findings                                                               

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of Findings                                                                        

5.2 Conclusions                                                                                       

5.3 Recommendations                                                                                    

5.6 Suggestions for Further Studies                                                         

Reference                                                                                                   

Appendix                                                                                                 

Questionnaire