EXECUTIVE SUMMARY
The marketplace for janitorial products and services is changing, both in nature and scope. The consumer is becoming more conscious of the environmental impact of cleaners as the market expands.
………… offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers.
- Location: The company is located at #23 Woji Road, Port Harcourt. The suburb of Woji, picked to be our headquarters’ location, is our focal point. It is a community with a small town atmosphere but big city conveniences.
The product line includes:
- Automotive cleaners;
- Industrial cleaners;
- Degreasers;
- Hand cleaners;
- Odor control;
- Tar remover;
- Concrete cleaners;
- Vehicle wash and wax products.
…………….. products will be used by car washes, churches, food service outlets, hospitals, manufacturing companies, and schools. A number of ………… products will be available from retail outlets and any product can be purchased from the company’s secure website.
The safety of cleaning products are of more concern today than ever before. Consumers want to know if the product they are using damages the environment. We are committed to providing safe products that protect the environment.
Ø Company Ownership
ChemSafe is owned by …………………… Charles has ten years of janitorial experience and seven years of experience in manufacturing cleaners.
VISION STATEMENT
- Establish ………………… products as the regional leader in selling biodegradable, environmentally safe, cleaners.
- Increase the number of retail outlets carrying our products by 20% over the next two years.
- Build a solid working relationship with all the region’s janitorial companies.
MISSION STATEMENT
Our mission is to introduce innovative cleanser products to its target customer base. We will utilize our janitorial background, experience in the cleanser products industry, and our contacts with the region’s wholesale distributors and janitorial companies to create products that target consumers want.
Ø Keys to Success
The keys to success in our business are:
- Offering innovative janitorial products. This is essential for maintaining the niche market sectors mentioned in the mission statement.
- Reliable and timely deliveries. We must make good on its delivery promises.
- A reliable administration that is ready to serve customers, prepare accurate billing, follow-up on orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.
OUR PRODUCTS/SERVICES
Our product line includes:
- Automotive cleaners;
- Industrial cleaners;
- Degreasers;
- Hand cleaners;
- Odor control;
- Tar remover;
- Concrete cleaners;
- Vehicle wash and wax products.
Our products will be used by car washes, churches, food service outlets, hospitals, manufacturing companies, and schools. A number of our products will be available from retail outlets and any product can be purchased from the company’s secure website.
ORGANIZATIONAL STRUCTURE
- Owner/sales and marketing manager;
- Production manager;
- Production staff (4);
- Office manager/Web administrator;
………………………. makes an innovative line of biodegradable, environmentally safe, citrus cleaners.
MARKET ANALYSIS
Consumers are demanding environmental safe cleaners in public spaces. Additionally, janitorial firms are finding that biodegradable, environmentally safe are cleaners are a strong selling point when competing for contracts.
Ø Market Segmentation
…………… will focus on three customer groups:
- Wholesale Distributors: This group is the critical supplier to retail outlets and pivotal to the success of ………………. cleanser products.
- Janitorial Professionals: An important key to the janitorial market is the ability to add value to cleaners through innovative products or techniques. We believe that our products are an invaluable tool to janitorial professionals.
- Consumers: Concern for the environment has created a group of consumers who will only use biodegradable, environmentally safe cleaners in their homes.
| MARKET ANALYSIS | |||||||
| YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 | YEAR 5 | |||
| Potential Customers | Growth | CAGR | |||||
| Wholesale Distributors | 4% | 20,000 | 20,800 | 21,632 | 22,497 | 23,397 | 4.00% |
| Janitorial Companies | 6% | 35,000 | 37,100 | 39,326 | 41,686 | 44,187 | 6.00% |
| Consumers | 10% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 | 10.00% |
| Total | 8.40% | 155,000 | 167,900 | 181,958 | 197,283 | 213,994 | 8.40% |
Ø Competitive Edge
Mr. ……………….. is the competitive edge of our products. Charles has worked for both Acme Janitorial Products and Wilson Cleaning Services over the past six years. In his last position with Acme Janitorial Products, Charles sold cleaning products to numerous markets across Nigeria. His strength is his customer relation skills and he has been successful in expanding the range of products purchased by wholesale distributors in his sales region.
Before joining Acme Janitorial Products, Charles was a supervisor for Wilson Cleaning Services for six years. Wilson Cleaning Services is the largest janitorial firm in the greater Lane of Port Harcourt area.
During his years with both Acme Janitorial Products and Wilson Cleaning Services, Charles has made invaluable contacts with wholesale distributors, janitorial professionals, and commercial retail outlets. This gives our products the competitive edge in introducing its new products to its target customers.
Ø Sales Strategy
………………….. products are safe but strong cleaning products. Our target customers know that consumers want to use products that do not damage the environment. More importantly, there are no health risk in using our products.
Our products will have three distinct sales approaches:
- For Wholesale Distributors: We will offer the distributors a 20% discount on wholesale purchases for the first three months of operation. We will market our products to the distributors. Charles believes that distributors will see the advantage of our products for institutions like schools and hospitals.
- For Janitorial Professionals: We will offer janitorial professionals the wholesale price for our products for the first six months of operation. We will market our products to the janitorial firms. Charles believes that these firms will see the advantage of our products as a cheaper and safer alternative to their current cleaning materials.
- For Consumers: We will offer the consumers prices that are only 5% over wholesale for our products. We will be marketed to consumers through ads in natural living magazines, like Natural Life magazine and Conscious Living magazine.
Ø Sales Forecast
For the first month there will be no sales, as the company will be establishing its operations. We anticipate that sales will grow quickly during the second and third month of operation.