EXECUTIVE SUMMARY
Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications. Traditionally, cellular phones remained out of the hands of most consumers due to their high cost. As a result, cell phone carriers have invested time and resources into finding ways to give the systems higher capacity and thus lower cost. Cell systems are benefiting from this research and starting to develop into large-scale consumer products.
Today, cellular phones are truly consumer electronics devices with over 59 million subscribers. The Nokia Bowl and Qualcomm Stadium are further evidence of the idea that cell phones are consumer electronics devices. Cell phones have ceased to be an exclusive status symbol of high-powered lawyers and are now in the hands of millions of consumers.
……………….., Inc. is taking advantage of an opportunity to become a highly distinguished and recognized leader in the cellular communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services in Nigeria.
In order to achieve this goal, …………. Phones’ critical success factors will be to identify emerging trends and integrate them into our company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the “technology curve.”
- Location: The company is located at #23 Rumuola Road, Port Harcourt. The suburb of Rumuola, picked to be our headquarters’ location, is our focal point. It is a community with a small town atmosphere but big city conveniences.
Ø Company Ownership:
Garbles Cellular Phones is wholly owned by Mr. , who is a citizen of Nigeria Mr. ……. is a Graduate of Computer Science(B.Sc.) from Enugu state University. The company was initially formed as a sole proprietorship by Mr. ………….. in Port Harcourt, Rivers state, and succeeded tremendously in that market. Capitalizing on the growing wireless communications industry and based on their success in EAIA the ……………… family decided to expand their company’s operations to Nigeria and create a niche market for its products and accessories.
VISION STATEMENT
The company plans to focus on the following target markets that will provide us with the greatest market penetration: the specialty business users, the general business users, and the personal users. We intend to offer products and service packages that are priced appropriately for each segment and will offer the services that best suit each segment’s needs.
Public and private partnerships with business, financial and nonprofit communities are key to spurring quality job creation and investment throughout the city’s neighborhoods.
Our company will concentrate on selling Global System for Mobile Communications (GSM) protocol cellular phones – sales, services and support.
MISSION STATEMENT
……………………. mission is to offer its customers the highest quality cell phone products and services. Its owner focuses on personalized service to his customers by offering convenience and rapid service. Additionally, we has the technological expertise to assist customers in picking the product and service that best meets their needs. Finally, our staff will have strong vendor relationships with the product suppliers and will be able to meet customers’ demand for the newest innovation in cellular phone technology.
We believe it is important to remain an active member of the community, and to impact people’s lives in more ways than deriving a profit from them. We propose to host community events that bring out the best in people
- Business Objectives
- Company growth
- Become established as the leading distributor of cellular phones and wireless communications services
- Increase number of retail outlets
- Financial Objectives
- Create and increase revenue
- Marketing Objectives
- Increase marketing efforts
- Expand market area
- Expand marketing reach
- Brand recognition
- Increase telemarketing efforts
Ø Keys to Success
Our company keys to success will include:
- Provide excellent customer service
- Grow and maintain a referral network of customers
- Focus expertise in GSM cellular phones and GSM cellular phone programs
- Respond rapidly to customer problems with product or plan.
PRODUCTS/SERVICES
The following are the products that will be offered by ………………. Phones:
- GSM Cellular Phones: Motorola, Nokia, Sharp, Siemens, Samsung, Alcatel, Ericsson, Fujitsu, Hyundai, LG Electronics, and others.
- Fixed Wireless Phones
- Cellular Phone Accessories: antennas, batteries, belt clips, cables and adapters, cases, chargers, faceplates, and modems.
ORGANIZATIONAL STRUCTURE
The management of ……………………., Inc. is made up of the owner, a Marketing manager (Mr. …………..) and three other members who will be hired locally and will be added: a Programmer, and two store attendants with one serving at the beginning as secretary.
………………, Inc. will offer its customers GSM cellular phones, and cellular phones accessories.
GSM stands for “Global System for Mobile Communications.” GSM is originally a European system and is largely being adopted today in Nigeria. Its greatest advantage, a technical one, is that the owner can use the phone all over the world since the system is used mostly anywhere.
We believe that, with our long and thorough experience in the EAIA, our store will be in the perfect location to start our operations in Nigeria, and will start operating in the right time. we will provide its customers support and convenience second to none.
MARKET ANALYSIS
The market potential is huge for our products, evidenced by what appears to be the unstoppable growth of the telecom industry. Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets. The proliferation of cellular phones is increasing at rates which at one time were unimaginable. One illustrative example is that it is forecasted that within two years over 65% of children from age of 10-15 will have cell phones.