Bulk SMS Business Plan

EXECUTIVE SUMMARY

User Company is a registered company for bulk messaging service under the Nigerian Corporate Affairs Commission (CAC) that will be based in Port Harcourt, in the State of Rivers. Our services enable businesses and individuals reach a wider audience via SMS. We are not limited by our geographical location as we will provide our bulk SMS services to clients across the country.

Apart from providing these bulk messaging services to individuals and businesses, we also offer re-seller programs. This program offers lots of advantages to partners as they operate at no risks as well as give them access to the best costing software platforms, market exposure as well as an operational efficiency which is second to none.

Bulk SMS business is a business which involves you providing an avenue for people to send SMS in bulk with an assurance of having a profit in return. Bulk SMS can also be defined as the act of reaching thousands of people with one click at a more affordable price compared with the telecom service providers.

The demand for bulk SMS has been on the increase for quite some time now. Making money using bulk SMS is easy, just that some people don’t understand the process while some others who understand the process are not fully utilizing it.

People now use bulk SMS to connect to their loved ones, complement during festive seasons, buy and sell goods. Companies even use it to communicate to their customers. Some market women use it to reach their customers, international businesses use it in reaching their prospective customers, various organizations and associations use it in communicating with their members, some politicians use it for campaigns, etc.

It has taken control of the SMS world. If you are the willing to start up a profitable business with little capital, then, a bulk SMS business is just standing by the door waiting for you to invite it into your house.

User Company is a family business that is owned by User Name and her immediate family members. Before starting User Company, The CEO has worked with some of the leading Government and Private Communication Companies in Nigeria;

VISION STATEMENT

Our vision at User Company is to grow into one of the 10 biggest bulk SMS brands in Nigeria. We seek to achieve this through the provision of exceptional services with client satisfaction as our greatest desire. We understand that the more satisfied clients are, the better publicity it will attract to our business.

MISSION STATEMENT

We have a mission to provide unbeatable bulk SMS services to a large market which includes commercial as well as private clients. Apart from this, we will also provide an opportunity for persons willing and interested in running their own small bulk SMS businesses.

OUR PRODUCT/SERVICES

The potentials for bulk SMS services are enormous and can only be beneficial when taken head-on. We offer both independent bulk SMS service as well as white label reseller programs. We seek to be among the best in an industry where there is growing competition among bulk SMS service providers.

Our services include:

  • Customized Brand

Our Bulk SMS Reseller System offers a complete end-to-end hassle free solution for Bulk SMS Resellers with Control Panel to manage users’ account effectively. We have made it possible for you to own your Bulk SMS Website fully branded with your own identity without any trace of our brand on it.

  • Unlimited Resellers

Yes, Unlimited Resellers! Earn additional money from each Reseller Package. Of course, we would do all the work involved so you need not worry on how it would go. Yours is to earn more money while we deliver each Reseller Package on your behalf. Add these money to revenues you receive from sales of SMS units and watch you make a mouth-watering profit at the end of each month.

  • Responsive Web Design (RWD)

Have you ever wondered why some of your favourite websites appear awkward when viewed with phones or tablets? It is simply because those websites were not designed to be “responsive”. Knowing such issue could chase away your prospective customers, we have carefully ensured that your Bulk SMS Website would be very responsive and fully optimized for all mobile devices as well as on PCs.

  • DND Delivery with Same Sender ID

Conventionally, messages delivered to DND Numbers are always associated with Sender IDs such as “rNotify”, “rUpdate” and so on. But the Bulk SMS Website that would be deployed for you would successfully deliver all messages with the same (original) Sender ID to all DND Numbers. This special DND Feature would be a sales booster for you, coupled with the fact that your Bulk SMS Website would be fast and very efficient both on mobile devices and desktop computers. This DND Feature would certainly retain your customers because their brand (Sender ID) would always be well represented in all messages sent to their recipients. This feature is only available in Professional Reseller Package and we recommend that you consider this feature while making your choice.

  • Online Payment System

Having been in the Bulk SMS Business for years, we have observed scenarios where a Bulk SMS Reseller was available for his customer but designated banks had already closed for the day or even gone on holiday atimes. And the sales that should have been made were lost due to no fault of the Reseller. We have therefore introduced Online Payment System (OPS) for free. With our Interswitch-powered OPS, all that your customer  need to do is to simply supply information on his Debit Card to Interswitch through your Bulk SMS Website and every other thing is automatically taken care of.

The process is so simple and highly secure so you or your customers need not to worry of any loss. All you need do, is to login, pay online and deliver your services without a hitch.

  • Recharge Vouchers

Your Bulk SMS Website would be able to generate and print out Recharge Vouchers of various denominations as you specify. So your Recharge Vouchers can be sold online (via WhatsApp, Facebook, etc.) or at retail outlets within/outside your region; same way conventional recharge cards are sold. You can also distribute your Recharge Vouchers to Agents (especially campus students) to sell on your behalf and pocket a token as Agent Fee. These Recharge Vouchers would automatically credit the SMS account of whoever loads them on your Bulk SMS Website and you would always have access to details of each transaction.

  • Automated Service Delivery

Imagine a scenario where one of your customers ordered SMS units but you happen to be in a meeting with your boss and you never employed a sales person prior this order. Should you lose your job in the bid of crediting your customer or delay (lose) the customer in the bid of saving your job? Well, we say no to either. Hence, your Bulk SMS Website would be developed to credit your customers automatically and also notify your customers accordingly

without your slightest intervention. You would only receive an email and SMS report of such activities on your site but this setting has to be authorized by you during registration.

  • Bundled SMS Units

In Bulk SMS Business in Nigeria, don’t just expect patronage without offering some freebies that would encourage and assure your intending customers. So we have bundled some SMS units for each Reseller Package so that you can easily leverage your sale to new customers in far-away States or Countries who can’t physically come to where you are to ascertain the truthfulness and efficiency of your bulk SMS service. With free SMS units made available to them upon registering on your Bulk SMS Website, they would be able to verify your bulk SMS service on their own.

  • Branded Mobile Application

Despite the fact that your Bulk SMS Website would be responsive; we have made available a mobile app that would be downloadable right from your Bulk SMS Website by any of your customers who prefers to use it to send bulk SMS. And guess what? Depending on the Reseller Package you opt for, your Mobile App would be exclusively customized or branded for your Bulk SMS Website.

  • Benefits of SMS marketing.
  • Short Messages

It is great marketing tool especially if your message is short & appealing to targeted customers they will surely read it. SMS marketing makes it possible to send short messages which are to the point.

  • Instant Delivery

It is lightning fast, literally putting your message into your subscribers’ pockets seconds after you send. The average time for your customer to get the message is less than 7 seconds.

  • Flexible Platform

Send a handful of messages or send over 10,000 SMS messages to your entire list with a click of a button from your computer. Customize your text message campaigns to the needs of your SMS subscribers. SMS truly molds itself to the needs of your business.

Other Advantages

  • SMS can be stored, easily forwarded, and easily tracked using the delivery reports.
  •  Lower cost and less time to be delivered than a phone call.
  • A reliable tool compared to emailing. The chance of the recipient reading the message is very high. More people have access to a cellphone than they do the internet.
  • Limitless Market Potential: Mobile phone users represent all demographics, reliable delivery to over 800 networks in more than 200 countries. – a marketing gold mine!

OUR BUSINESS STRUCTURE

User Company is a business that is established with the aim of competing favourably with other leading Information Technology firms in Nigeria. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Human Resources and Admin Manager
  • Sales and Marketing Manager
  • Accountants / Cashiers
  • Customer Services Executives
  • Sales Representatives
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