A BUSINESS PLAN ON EVENT PLANNING

MISSION

The mission of the Corporate Retreat Professionals is to provide companies with the highest level of event planning.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

SERVICES

Glorious Investment Company Ltd will offer event planning for the corporate market.  Glorious Investment Company Ltd will concentrate on two types of event planning:

  1. Corporate retreats– These events are typically used for two different reasons.  They are either a leadership training or teaming skills training where employees of the corporations are sent away to develop these skills.  In addition to the planning of the events, we will be able to host the event as well.  While our core competencies are not in hosting, we will align itself with a well respected host of leadership development/teaming skills programs and have them assist us in the hosting aspect.  Using a strategic partner in this case allows us to stick with a narrow focus but still offer the service to our customers.
  2. Product launches– These are events where the corporation is releasing a product and they have an event that is open to people outside of the corporation.  The purpose of the product launch event is to create visibility for the new release. 
  • The benefits of our services;
  1. The provision of high professionalism event planning services
  2. All year round availability of our customer’s care services
  3. Excellent customer focus marketing strategy
  4. Fair and affordable price of our services

The following is a list of events we plan:

  1. Meetings, Trainings, Retreats
  2. Conferences and Workshops
  3. Birthdays, Anniversaries, Graduations and Holidays
  4. Weddings, Receptions and Showers
  5. Company Picnics, banquets, and Award Ceremonies, etc.

ORGANIZATIONAL STRUCTURE

Glorious Investment Company Ltd will offer event planning for corporations.  Glorious Investment Company Ltd will also be specializing in training/leadership retreats, team building skill retreats and product launch events. .

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Human Resources and Admin Manager
  • Sales and Marketing Manager
  • Accountants / Cashiers
  • Customer Services Executives
  • Receptionist
  •  

MARKET ANALYSIS

Glorious Investment Company Ltd will serve the corporate customer in the event planning market.  Glorious Investment Company Ltd will be specializing in two important niches.  The first is leadership development and teaming skills development.  With the recent trend in corporate downsizing, corporations are ditching their in-house solutions in favor of outsourcing.  Even though we are in the midst of an economic downturn, investments in human capital are generally not reduced.  Corporations still have the need for leadership development and teaming skills development.  These are investments that cost a bit up front but pay nice returns in the long run.  These are the services that we will specialize in.

Additionally, we will offer event planning for product launches.  Product launches are an integral stage in the release of a new product, communicating to the public about the new “thing” the company has just released.  Our customers will be companies seeking to raise awareness about their new product release.  we will provide a complete service of planning and hosting these product release events.

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